Automatic Data Collection & Tracking Technology
What We Collect and Why
Like many modern websites, we use automatic data collection technologies, such as cookies, server logs, and web beacons, to analyze how visitors interact with our site. This data helps us improve website performance, optimize navigation, and enhance the services we offer.
When you visit our website, we may collect technical, non-personal information, including but not limited to:
- Device information (e.g., IP address, browser type, operating system).
- Usage data (e.g., pages viewed, time spent on pages, referring/exit pages, and clickstream data).
- General location data (e.g., city/state derived from IP address).
We configure certain tools to reduce or limit the collection of identifying information where reasonably possible. We do not intend for this website’s tracking technologies to be used to collect sensitive health information, and you should not submit sensitive medical information through general website forms unless expressly instructed.
How We Use and Share This Data
We may share this de-identified usage data with third-party analytics providers to help us understand website traffic trends. The data shared with these providers is aggregated and does not include direct personal identifiers such as your name, email address, or phone number.
Distinction from Protected Health Information (PHI)
Please note that general website analytics data is separate and distinct from Protected Health Information (PHI).
- PHI is health information you voluntarily provide to us through secure channels, such as our Patient Portal or secure intake forms.
- Our collection, use, and disclosure of PHI are governed strictly by our Notice of Privacy Practices.
We do not use or disclose PHI for marketing or general website analytics purposes without your valid, written authorization as required by HIPAA.
